Name the product after the problem

A name that describes the problem does two jobs at once: it tells a stranger what the thing is, and it constrains what the thing is allowed to become. Contex handles context. When we are tempted to make it handle something else, the name argues back.

Named-after-the-founder and named-after-a-myth both fail this test. They are free of constraint, which sounds like a benefit until the second year, when the product has grown three unrelated limbs and the name cannot object.

There is a cost. Descriptive names are harder to trademark and easier to confuse with the general term. We accept that cost. We are not competing for search results; we are trying to be legible to the twenty people who need this.